This article reports on a content analysis of newspaper items from Aotearoa/New Zealand about Māori issues, focusing on level of coverage, topics and sources. Results from analysis of a representative sample of news items from six months over 2007-2008 were compared with two previous pilot studies in 2004 and early 2007. The study found that the mass media covered Māori stories at very low rates, worked a narrow range of topics and prioritised Pākehā sources over Māori, even in articles specifically about Māori issues.
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